This is my website mock-up land page for my fictitious company. It serves to give visitors the company’s story and what the company offers. Also, on this page is its “primary call to action”, which is the option to browse the site. Click the thumbnail to view the full image. Thank you.
Once you have located and gotten the attention of your potential customers, you then want to present them with your campaign. One way of doing this is to invite them to your landing page. Here is a mock-up of a fictitious company that I have created for my class assignment. Click the thumbnail to view the full size image. Thanks.
This is an assignment for my Viral Marketing class.
Well, for this post, I was supposed to view a video from the Viral Video Chart and submit it to my blog, Twitter, and Facebook account. When I got to the site, it was down for maintenance. I thought, “great… just when I got around to working on my assignments, something is down”. But then I noticed there was a single video on the page called, Draft Bodies – Harder, Better, Faster, Stronger. Two girls appeared on the front with boxes over their heads. Curiously, I played it. The music started, and I was thinking, “what in thee…”. The girls both had words written on their arms, sides, and legs. As they danced with the music, they also flashed those words. After a minute, I got into the video. My favorite part was towards the end when the music started getting funky. Check it out.
By NED POTTER and COLLEEN CURRY
Steve Jobs, the mastermind behind Apple’s iPhone, iPad, iPod, iMac and iTunes, has died. Apple said. Jobs was 56.
“We are deeply saddened to announce that Steve Jobs passed away today,” read a statement by Apple’s board of directors. “Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve. His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.” To get the full story, click on Jobs’ image.
There’s a cute video on youtube that everyone’s raving about. Some people are yelling hate words, but most of the viewers enjoy it. It has gotten over a 100,000 hits in one day. Just what is it about this little girl that has sparked so much talk over the internet? Her name is Savion Simone from Burgess/Myrtle Beach, South Carolina. Watch the vid for yourself and leave a comment. You can also download the master copy of the song if you like at the link below. Enjoy!
Facebook Graph API
For this blog, I am actually posting an assignment for one of my classes this month. In the process, this may be helpful to some.
In April of 2010 Facebook’s Mark Zuckerberg announced what was called Facebook’s Open Graph API. According to Zuckerberg, this enhanced Facebook API and supporting tools would give marketers new ways to make sense of a user’s preferences, passions and connections (Ente, 2011). Specific information can be accessed using the Facebook API — allowing businesses to make use of it on their website — increasing engagement with their customers and prospects.
For those who are not familiar, API stands for application programming interface, and it is simply a code or particular set of rules that allow software to communicate with each other (answers.com, 2011). This is extremely useful when it comes to online marketing
“At Facebook’s core, lie its social graph- people and the connections they have to everything they care about. The Graph API presents a simple, consistent view of the Facebook social graph, uniformly representing objects in the graph (e.g., people, photos, events, and pages) and the connections between them (e.g., friend relationships, shared content, and photo tags)”. Each object in the graph has a unique ID and can be accessed along with everyone and everything that is connected to it (Facebook developers, 2011). This is what makes it a great tool for marketing.
For marketers who have permission to access users information, they can type in “http://graph.facebook.com/[any Facebook username]”, and get information like name, username, type, founded, company overview, likes, etc. In addition, if a marketer’s has permission to access that person’s friends, he will be able to see the friend’s same information by typing “http://graph.facebook.com/[any Facebook username]/friends”. In contrast, with no permission, a marketer will only access a limited amount of basic information.
“Company websites can take advantage via a series of tags in the header (non-display) section of their page. For example, the tag “og: description” provides one or two sentences to display in the newsfeed, and “og :image” specifies which thumbnail picture to use. These tags help to classify “like”; for example, a user may be logged onto a site just randomly browsing, and if that site is utilizing tags and the users hits “like” for some reason, then surf away and sign into an entirely different site, he could be offered personalized content based in part on his “likes” from the previous site.
To sum it up, Facebook’s Graph API provides another means of leaving our trails as we surf the web, and this is where good social media marketers really start earning their paychecks.