Today I was reading for an assignment in one of my classes and ran across a suggestion that I thought all developers and marketers should take heed to. Here’s an excerpt from my readings. Happy marketing!
“To the marketing departments out there: remember that marketing is about satisfying customer needs. If a user’s need is to not receive your solicitations, you should respect that need instead of trying to trick people into something they’ve already told you they don’t want. And to developers, make sure you’re populating every form element that the user has already submitted. There’s no reason they should have to re-accept the terms of your agreement or enter their information a second time because of a small typo. Remember, the more control users have over their experience, the happier they will be using your website”.